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Why Winging It With Social Media Doesn’t Work for Broadcasters – Part 9 – Q&A

Why Winging It With Social Media Doesn’t Work for Broadcasters – Part 9 – Q&A

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LBS Social Media Expert, Lori Lewis, answers LIVE broadcaster questions!  In this session:

  • Do you have any ideas for a conservative Christian station wanting to leverage TikTok to engage a younger audience?
  • What is the best way to draw listeners to your station’s FaceBook page?
  • Do you have any quick tips for addressing negative comments/feedback on social?
  • What are your thoughts on consistent ‘segments’ such as “Trivia Tuesday” posted weekly on social media? It may be predictable, but could it be something followers look forward to?
  • How do you manage covering several different kinds of topics within a brand? For example, If I’m helping a video freelancer, writer and a traveler, how do I keep all the content I’m posting relevant to the rest of it? Should their social media be focused on a single niche?

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Why Winging It With Social Media Doesn’t Work for Broadcasters – Part 8 – Q&A

Why Winging It With Social Media Doesn’t Work for Broadcasters – Part 8 – Q&A

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LBS Social Media Expert, Lori Lewis, answers LIVE broadcaster questions!  In this session:

  • How do I convince an advertiser that broadcast and social is the best foundation for their campaigns? Is a broadcast and social mix a logical advertising approach?
  • After 18 years, is it time for us to start counting social media as traditional media?
  • How do you convince content creators that a lower volume of valuable content is better than a higher volume of mediocre content?
  • Do you have a template for your calendar for social media?
  • How do you handle trolls?

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Why Winging It With Social Media Doesn’t Work for Broadcasters – Part 7 – Q&A

Why Winging It With Social Media Doesn’t Work for Broadcasters – Part 7 – Q&A

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LBS Social Media Expert, Lori Lewis, answers LIVE broadcaster questions!  In this session:

  • What is the best way for me to get started in offering social media guidance to my customers? We don’t really offer much through my station.
  • How do I know how often my audience wants to hear from my station through social media?
  • Is there a way to know ahead of time what kind of content will be considered helpful to my audience? Also, do you recommend shorter, headline-focused content or more in-depth info? Does it depend on the platform?
  • I’m a sales rep, what social media platforms should I recommend to my clients?

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