Steve Weaver Q&A | Local Broadcast Sales

Q&A with a Digital Expert – Part 3

Ask LBS, Best Practices, Digital Webinars, Selling, Steve Weaver Q&A

LBS Digital Expert, Steve Weaver answers LIVE broadcaster questions! In this segment, he covers:

For a client, is a ‘do it yourself website’ just a horrible idea or is it better than nothing?
How do you distribute blogs for a client and how do you monetize this?
Do you think that Facebook numbers can be misleading for clients and do you think that clients know what those numbers mean?

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Q&A with a Digital Expert – Part 2

Ask LBS, Best Practices, Digital Webinars, Selling, Steve Weaver Q&A

LBS Digital Expert, Steve Weaver answers LIVE broadcaster questions! In this segment, he covers:

Are you seeing more objection to digital clutter? Are ads becoming too intrusive and how many is too many?
What are your top two or three website grader services?
Are there social graders?
What is the best way to deal with the shuffle when an advertiser directs me to their digital agency?

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Q&A With a Digital Expert – Part 1

Ask LBS, Best Practices, Prospecting, Selling, Steve Weaver Q&A

LBS Digital Expert, Steve Weaver answers LIVE broadcaster questions! In this segment, he covers:

Our manager prefers that we sell the entire budget into broadcast and only sell digital if they won’t consider a 100% broadcast buy. What are the dangers of this type of strategy?
How do we counter-sell a client’s digital campaign?
What are the best ways to explain retargeting, display, and mobile delivery to potential clients?
How do I critique an advertiser’s or prospect’s website without hurting their feelings?

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