Television Webinars | Local Broadcast Sales

Digital Marketing: Assisting Your Clients as They Reopen in Today’s Environment! – Part 6 – Q&A

Ask LBS, Digital Webinars, Greg Gibbons Q&A, LBS Webinars - 2020, Radio Webinars, Television Webinars

Digital Expert Greg Gibbons takes LIVE broadcaster questions! In this session:

What would you do if your GSM says “sell out our radio inventory first, we will worry about digital later”?
Our digital manager is smart, but she’s not very good on sales calls. How can I benefit from her knowledge, but keep her away from my clients? I’ve actually lost two accounts because of her interactions with my clients.
If I have a client or if I’m prospecting and the business is already doing digital (ie SEO / SEM) how would you suggest trying to have them switch the vendor?

Digital Marketing: Assisting Your Clients as They Reopen in Today’s Environment! – Part 5

Digital Webinars, LBS Webinars - 2020, Radio Webinars, Television Webinars

In this extraordinary session, Digital Expert Greg Gibbons shares how managers and sellers can come to a practical and useful understanding of how to integrate digital into their station’s selling culture. Why should we approach businesses with digital strategies during these stressful times? Why is a digital strategy necessary today? How can I keep a digital schedule from moving money away from my advertisers’ broadcast budgets? What percent of an advertiser’s budget should you recommend for digital marketing? How can my advertisers not get lost in all the political advertising activities? Plus, you’ll see examples of successfully integrated broadcast and digital campaigns.

Digital Marketing: Assisting Your Clients as They Reopen in Today’s Environment! – Part 4

Digital Webinars, LBS Webinars - 2020, Radio Webinars, Television Webinars

In this extraordinary session, Digital Expert Greg Gibbons shares how managers and sellers can come to a practical and useful understanding of how to integrate digital into their station’s selling culture. Why should we approach businesses with digital strategies during these stressful times? Why is a digital strategy necessary today? How can I keep a digital schedule from moving money away from my advertisers’ broadcast budgets? What percent of an advertiser’s budget should you recommend for digital marketing? How can my advertisers not get lost in all the political advertising activities? Plus, you’ll see examples of successfully integrated broadcast and digital campaigns.

Digital Marketing: Assisting Your Clients as They Reopen in Today’s Environment! – Part 3

Digital Webinars, LBS Webinars - 2020, Radio Webinars, Television Webinars

In this extraordinary session, Digital Expert Greg Gibbons shares how managers and sellers can come to a practical and useful understanding of how to integrate digital into their station’s selling culture. Why should we approach businesses with digital strategies during these stressful times? Why is a digital strategy necessary today? How can I keep a digital schedule from moving money away from my advertisers’ broadcast budgets? What percent of an advertiser’s budget should you recommend for digital marketing? How can my advertisers not get lost in all the political advertising activities? Plus, you’ll see examples of successfully integrated broadcast and digital campaigns.

Digital Marketing: Assisting Your Clients as They Reopen in Today’s Environment! – Part 2

Digital Webinars, LBS Webinars - 2020, Radio Webinars, Television Webinars

In this extraordinary session, Digital Expert Greg Gibbons shares how managers and sellers can come to a practical and useful understanding of how to integrate digital into their station’s selling culture. Why should we approach businesses with digital strategies during these stressful times? Why is a digital strategy necessary today? How can I keep a digital schedule from moving money away from my advertisers’ broadcast budgets? What percent of an advertiser’s budget should you recommend for digital marketing? How can my advertisers not get lost in all the political advertising activities? Plus, you’ll see examples of successfully integrated broadcast and digital campaigns.

Digital Marketing: Assisting Your Clients as They Reopen in Today’s Environment! – Part 1

Digital Webinars, LBS Webinars - 2020, Radio Webinars, Television Webinars

In this extraordinary session, Digital Expert Greg Gibbons shares how managers and sellers can come to a practical and useful understanding of how to integrate digital into their station’s selling culture. Why should we approach businesses with digital strategies during these stressful times? Why is a digital strategy necessary today? How can I keep a digital schedule from moving money away from my advertisers’ broadcast budgets? What percent of an advertiser’s budget should you recommend for digital marketing? How can my advertisers not get lost in all the political advertising activities? Plus, you’ll see examples of successfully integrated broadcast and digital campaigns.

Reopening and Dancing Around COVID – Part 9 – Q&A

Ask LBS, Best Practices, Blaine and Honey Parker Q&A, COVID-19, Creative, LBS Webinars - 2020, Radio Webinars, Selling, Television Webinars

Blaine and Honey Parker take LIVE broadcaster questions! In this session:

Is now a bad time to walk in to a business as opposed to calling or emailing them? I’m trying to be respectful of social distancing.
Can you speak a little bit on how to talk to a car dealer who has pulled their advertising due to lack of inventory? The dealer is a Toyota brand.
What motivates businesses to advertise during COVID?

Reopening and Dancing Around COVID – Part 8 – Q&A

Ask LBS, Best Practices, Blaine and Honey Parker Q&A, COVID-19, Creative, LBS Webinars - 2020, Radio Webinars, Selling, Television Webinars

Blaine and Honey Parker take LIVE broadcaster questions! In this session:

Have you ever hired other locals to create ads? Example: hire a local comedian to give creative input on making a car commercial. If so how did it go? Would you recommend this or avoid it?
I work with a locally owned electrical business client. They can do any electrical repair both inside and outside your home. They’ve been on our station for almost a year. Their slogan is : “We take the shock out of your electrical service”. Family business slogan is “It’s my name on the truck, it’s my name on the line.” Looking for a new angle to their previous ads.
How do you brand a store?

Reopening and Dancing Around COVID – Part 7 – Q&A

Ask LBS, Best Practices, Blaine and Honey Parker Q&A, COVID-19, Creative, LBS Webinars - 2020, Radio Webinars, Selling, Television Webinars

Blaine and Honey Parker take LIVE broadcaster questions! In this session:

Can you quickly list the five ways to get past COVID again?
What are some easy branding ideas for auto dealers?
In times like now, would you say it is better to reach new potential clients through phone calls or emails?
What is the best use of spec spots?

Reopening and Dancing Around COVID – Part 6 – Q&A

Ask LBS, Best Practices, Blaine and Honey Parker Q&A, COVID-19, Creative, LBS Webinars - 2020, Radio Webinars, Selling, Television Webinars

Blaine and Honey Parker take LIVE broadcaster questions! In this session:

Is humor the best form of creative?
I have an advertiser who thinks branding is a waste of money. They like item and price from start to finish. What can I do to convince them that branding is important?