Q&A with a Mobile and OTT Expert – Part 2

Q&A with a Mobile and OTT Expert – Part 2

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Mark Landon, LBS Digital Expert, takes LIVE broadcaster questions!

  • How can I keep a client’s traditional budget at the same levels AND bring in more digital revenue?
  • Are OTT ads actual insertions into the programming or is it strictly pre-roll and post-roll?
  • Once we capture a device’s ID and start showing ads on someone’s FaceBook, does that continue if they get a new phone or do we have to start over with them?

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Q&A with a Mobile and OTT Expert – Part 1

Q&A with a Mobile and OTT Expert – Part 1

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Mark Landon, LBS Digital Expert, takes LIVE broadcaster questions!

  • How can advertisers avoid being labelled as “creepy” when reaching their audience through their device ID number?
  • Our station believes that we make more money through traditional broadcast – doesn’t digital have a lower profit margin?
  • How can radio sell to match a listener’s entire daily journey?
  • Do you recommend that TV stations also sell OTT to build a strong revenue stream in the future?

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Q&A on Closing Your Most Difficult Sales – Part 6

Q&A on Closing Your Most Difficult Sales – Part 6

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Mike Cheney, expert in the art of understanding people, answers LIVE broadcaster questions! In this session:

  • How do you determine the personality style of someone before you meet them?
  • What if I’m in a meeting with two or more people with differing personalities?
  • How can a manager get the most from different types of salespeople?
  • How do the different patterns of people respond to the idea of starring in their own commercial?

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