How to Monetize Social Media in a Meaningful Way – Part 2
Discover the difference between good and great social media when it’s effectively integrated with traditional broadcast. There is every reason to be optimistic about the...
Read More
How to Monetize Social Media in a Meaningful Way – Part 1
Discover the difference between good and great social media when it’s effectively integrated with traditional broadcast. There is every reason to be optimistic about the future of broadcast and social media, and who is better positioned to lead the...
Read More
Making Your Mark in a Recovering Economy – Part 10 – Q&A
Paul Weyland takes LIVE broadcaster questions! In this session:
- How can I get landscapers and excavating companies to call back–when they are busy doing their jobs from 6 a.m. till dark?
- How often should you update a client’s ad?
- What do you recommend for carpet cleaning companies since people don’t want them in their homes right now?
- What would you say from the heart to your sales team and staff about covid19?
Making Your Mark in a Recovering Economy – Part 9 – Q&A
Paul Weyland takes LIVE broadcaster questions! In this session:
- I was trained that you should always offer three options a big plan, medium and small. Do you recommend that or do you think it’s OK just to present just one or two?
- I have car dealers that are pulling back from radio what can I do to truly help them see the power of radio?
- What’s your strategy to tell a client their idea isn’t a good one? How do you steer creative away from all the clichés they want?
- Do you have any advice on securing ad dollars for a local franchise store?
- I need help getting the nerve up to make that FIRST call/contact on the phone!
- What kind of businesses would you recommend talking to in a small market?
- What if you’re a micro-market, and all you have to work with are small advertisers?
- What would you promote to an HVAC Service advertiser using a headline?
Making Your Mark in a Recovering Economy – Part 8 – Q&A
Paul Weyland takes LIVE broadcaster questions! In this session:
- How do you best protect rate integrity when all your competition is dropping rates big time in challenging times like this?
- There are a couple of local businesses that are major staples in our community with plenty of funds for traditional advertising. However, they are fixated solely on digital marketing, as the owner states it has the best return on investment. How might I be able to make traditional media a more serious consideration?
- Do you have any ideas for a gold buying client?
- Do you have any summer vacation ideas for resorts?
- Do you have any ideas for Independent Living Facilities for seniors?
- Do you have any ideas for funeral homes?
- How would you go about getting a Fitness Center to get back on the air after being closed for so long?
- Do you have any ideas for online education?
- I have a realtor that claims that TV doesn’t work because people only tell him they saw his billboard…suggestions?
Making Your Mark in a Recovering Economy – Part 7 – Q&A
Paul Weyland takes LIVE broadcaster questions! In this session:
- What recommendations do you have for replacing dollars from cancelled events? Do you have thoughts on creating an on-air or virtual experience?
- How do we respond to this blow off line – ‘we are only buying the top 2 news stations’?
- I have a client who has been a loyal radio/tv advertiser. He is now saying that he thinks everyone is watching more TV right now so he is getting sour about radio. How would you address that?
- Hello, I’m currently training for sales and I come across a lot of clients who thinks radio doesn’t help their business as much as social media. What are some tips I can use or say to convince them radio works?
- I’ve got a mortgage loan lender on and he’s not getting any response. How should I position him for success? Is it my message that isn’t working?
- We are in a small market and don’t get Nielsen numbers very often. A lot of our airtime is dedicated to live sports. How can I get clients to spend the money on music programming when they aren’t on sports?
- How can we show empathy and at the same time stress importance for advertising during this time when small businesses are worried about feeding their employees?
- How can I get the owner of a towing company to call me back?
Making Your Mark in a Recovering Economy – Part 6 – Q&A
Paul Weyland takes LIVE broadcaster questions! In this session:
- Can you elaborate on the importance of “brief” presentations to get to the point? Our group has a tendency to have 9-15 page presentations which to me seem too much.
- Chiropractors are getting more and more into alternative treatments for various things, one of which is stem cell treatment for joint ailments. Any ideas for this category?
- I’m a commercial producer for my station. How can I get my account exec to bring me the information I need to come up with a creative solution that speaks to the viewer?
- You had mentioned years ago the best reps seemed to have a certain number of accounts on the air each month. How many do you believe they should have?
- How would you develop an engaging creative message towards doctors?
Making Your Mark in a Recovering Economy – Part 5 – Q&A
Paul Weyland take LIVE broadcaster questions! In this session:
- Annual buys are always best. However, I’ve found it tough to get people to commit right now with the uncertainty of the long term. What are your thoughts about going to shorter term? How would you position that?
- I have a small car dealer that never advertises. He has nicer cars than most local used car dealers. Is there something I can say to him now to maybe make him change his mind?
- How do you have your reps balance between being an advocate for their clients and their financial responsibility to the company?
- Do you have any ideas for personal injury attorney without making them sound cliché or like ambulance chasers?
- Do you have any ideas for the Home Services industry?
- Do you have any ideas for Dentists? This is a tough category.
Making Your Mark in a Recovering Economy – Part 4
You know and I know that a solid relationship between you and your local direct prospect could be a lifesaver right now for your client’s business. But developing a client...
Read More
Making Your Mark in a Recovering Economy – Part 3
You know and I know that a solid relationship between you and your local direct prospect could be a lifesaver right now for your client’s business. But developing a client...
Read More