Paul Weyland answers live questions from broadcasters! In this segment, Paul discusses the minimum length of time and how many weeks per month he recommends for a new client, what a long-term proposal looks like, how to tell a client that their own creative is bad, measuring results, and more!
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Paul Weyland answers live questions from broadcasters! In this segment, Paul discusses how to get clients to consider your creative ideas when theirs are lousy, pitching to prospects that believe they already get enough business, how to handle prospects that don’t believe in radio, getting prospects to think in terms of gross margin, and much more!
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Remember when you were a kid and you or some other kid relished in telling others in that...
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Prospecting and appointment setting is critical to the success of all broadcast sellers. We all...
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Successful broadcasters are selling lots of marketing services without “pushing” products. This...
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Gary Moore, LBS President, explains that understanding and implementing the value of time makes a...
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In this session, Paul Weyland shows you how to make winning more long-term local direct much...
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There is a lot happening in the social media ad world. Your ad dollars are slipping away to...
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Things We Love: 3 Day Weekends, A Great Cheese Burger and (drum roll please)… Budget Time! As long...
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LBS President Gary Moore provides a look at Top of Mind Awareness in light of our current...
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