Valerie Geller, President of Geller Media International, takes LIVE broadcaster questions! In this session:

• Do you have any tips for a small, independent station competing against better known networks who lack local presence but offer ridiculously low prices? Yes, we have advantages we can talk about, but often we don’t get the chance because we’re told “we’re already advertising with XYZ Network”.
• Can you give an ad copy example for using the story spine?
• I never hear the radio station being played in the offices of our sales team. Is it normal that they do not listen to the content that they’re selling?
• I am brand new to broadcast. What advice would you give to someone that is just starting out?
• What have you found to be the best process to use to get a prospect to meet with you

Valerie Geller, President of Geller Media International, takes LIVE broadcaster questions! In this session:

• What are some good ways for me to practice developing a passion for my station so I can have that when I get in front of customers?
• What if I don’t like the programming that appears on my station?
• The talent on my station is exactly like you described! They don’t have any desire to work with me or the other reps. What can I do to break down that barrier?
• How can I come up with visual phrases that don’t sound trite?
• What is your opinion on using jingles? Are they outdated or still valid?