We’re On Offense – All The Time
Chris Fleming, President of CD Media Consulting, reveals his thoughts about adopting a more active position and less passive stance in our selling approach.
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Developing Fiercely Loyal Customers – Under Promise, Over Deliver
In this valuable session, Gary Moore wraps up with some final thoughts including the concept of under promising and over delivering.
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Why Aren’t We First to the Party More Often?
Chris Fleming, President of CD Media Consulting, describes the risk and reward of being first and doing what hasn’t been done before.
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When You Don’t Know What Good Looks Like, Anything Looks Good!
Chris Fleming, President of CD Media Consulting, describes and cautions against the danger of not knowing excellence when you see it and not striving for it in your day to...
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Developing Fiercely Loyal Customers – Top Ten
Gary Moore gives us the top ten sales and customer service requirements!
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Developing Fiercely Loyal Customers – How to Say “No”
In this valuable session, Gary Moore explains the correct way to say “no”, what your tone of voice says to your customer, and why you should have a deep desire...
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Why Doubt Yourself?
Chris Fleming, President of CD Media Consulting, shares his thoughts on appropriate professional confidence.
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5 Things We Need to Do to Thrive in Today’s World – Part 9 – Q&A
Pat Bryson, Owner of Bryson Broadcasting International, takes LIVE broadcaster questions! In this session:
- We pride ourselves on being one of the only true local radio stations left in our market. Wouldn’t relying on AI for outreach and content take away some of that local touch?
- How do you decide who to give extra mile service to? Some of my customers aren’t very big and they already take a lot of time.
- Would you use AI to come up with good ideas for extra mile extraordinary service to current/long‑term clients and different ideas for new clients? If so, how would you do that?
- What do you think is the most effective use of AI for radio sellers?
5 Things We Need to Do to Thrive in Today’s World – Part 8 – Q&A
Pat Bryson, Owner of Bryson Broadcasting International, takes LIVE broadcaster questions! In this session:
- Will AI replace broadcast sellers?
- What advice do you have for veterans who say “I don’t need AI, I’ve gotten along just fine without it.”?
- How do you softly tell someone they are not at the level they think they are according to your 5 levels of an account executive?
5 Things We Need to Do to Thrive in Today’s World – Part 7
The way we sell—and what clients expect from us—has already changed. The real question now is how you stay valuable, relevant, and ahead of everyone else in your market....
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