Digital Lingo – Part 9
LBS General Manager, Mark Moore, defines the words and phrases used in the digital universe. In this session:
- Cookie‑Based Tracking
- Privacy‑Safe Targeting
- Consent Management
Digital Lingo – Part 8
LBS General Manager, Mark Moore, defines the words and phrases used in the digital universe. In this session:
- Click‑Through Rate
- Conversion Rate
- Lift Analysis
Digital Lingo – Part 7
LBS General Manager, Mark Moore, defines the words and phrases used in the digital universe. In this session:
- Programmatic Advertising
- Demand‑Side Platform
- Ad Network / Ad Exchange
Digital Lingo – Part 6
LBS General Manager, Mark Moore, defines the words and phrases used in the digital universe. In this session:
- Display Advertising
- Native Advertising
- Viewability
Digital Lingo – Part 5
LBS General Manager, Mark Moore, defines the words and phrases used in the digital universe. In this session:
- Multi‑Touch Attribution
- Predictive Modeling
- Algorithmic Personalization
Digital Lingo – Part 4
LBS General Manager, Mark Moore, defines the words and phrases used in the digital universe. In this session:
- Impression‑Based Buying
- Frequency Capping
- Attribution Windows
Digital Lingo – Part 3
LBS General Manager, Mark Moore, defines the words and phrases used in the digital universe. In this session:
- Geo‑Fencing / Geo‑Targeting
- Contextual Targeting
- First‑Party Data
Digital Lingo – Part 2
LBS General Manager, Mark Moore, defines the words and phrases used in the digital universe. In this session:
- Behavioral Targeting
- Retargeting
- Look‑Alike Audiences
Digital Lingo – Part 1
LBS General Manager, Mark Moore, defines the words and phrases used in the digital universe. In this session:
- Over the Top Video
- Connected TV
- Pre‑Roll Video
What You Offer That Most Digital Competitors Can’t – Community Support
In this session, LBS President, Gary Moore discusses your station’s community support, direct relationships, flexibility, and sponsorship models.
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