LBS Social Media Expert, Lori Lewis, takes LIVE broadcaster questions! In this session:

• My station does not offer social media services, but it seems like it might offer a way for me to build my professional brand as a local rep. Do you recommend that I do this? How would you get started?
• How do you decide which types and sizes of local businesses to approach with social media campaigns and which ones to leave alone?

LBS Social Media Expert, Lori Lewis, takes LIVE broadcaster questions! In this session:

• If likes, views, and reshares are the important metrics for social media, how can I help a client to get excited about pursuing them? I’m thinking about one specific furniture store client who tells me that “likes” don’t pay the bills.
• It seems like some clients, like restaurants with their happy hours, etc., lend themselves to constantly creating content and others, like attorneys, would make sense to be less frequent. How do you decide how often to create new content for a client? Is it just common sense or is there a resource I can check?

LBS Social Media Expert, Lori Lewis, takes LIVE broadcaster questions! In this session:

• Why should salespeople be students of what is happening with social media?
• As you travel around the country and speak with stations and station groups, what disappoints you most when it comes to broadcasters and social media?
• What would you recommend for a sales manager or salesperson whose GSM or company president says “Don’t bother with social media”?

LBS Social Media Expert, Lori Lewis, takes LIVE broadcaster questions! In this session:

• Can you review how the younger generations are using social media as search engines?
• Can you review the slide on why people use social media?
• How can a salesperson convince a skeptical advertiser that social media is worth investing in alongside broadcast?