Social Media Is Shifting Again! Are You Keeping Up? – Part 4
Every broadcast seller and manager needs to understand the seismic changes happening across social media right now. If your station offers social media services, staying...
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Social Media Is Shifting Again! Are You Keeping Up? – Part 3
Every broadcast seller and manager needs to understand the seismic changes happening across social media right now. If your station offers social media services, staying...
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Social Media Is Shifting Again! Are You Keeping Up? – Part 2
Every broadcast seller and manager needs to understand the seismic changes happening across social media right now. If your station offers social media services, staying...
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Social Media Is Shifting Again! Are You Keeping Up? – Part 1
Every broadcast seller and manager needs to understand the seismic changes happening across social media right now. If your station offers social media services, staying...
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Becoming the Best Marketing Consultant – Increase Your Value
Gary Moore covers ways to increase your customer value and the balance between finding customer needs and delivering customer satisfaction.
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The Authenticity Contract
Chris Fleming, President of CD Media Consulting, explains how to create a win-win-win relationship for your client, your station, and yourself!
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Broadcast Lingo – Part 20
LBS General Manager, Mark Moore, defines the words and phrases used in our industry. In this session:
- Value Proposition / Unique Selling Proposition (USP)
- Brand Equity / Equity Position
- Brand Promise
The Be-All and End-All
Chris Fleming, President of CD Media Consulting, warns about the danger of customers chasing after the “latest” and “greatest” in the advertising...
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Becoming the Best Marketing Consultant – Your Presence
Gary Moore questions whether your customers are happier to see you come in to their business or to see you leave, what kind of attitude you have, and how you are doing in...
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Broadcast Lingo – Part 19
LBS General Manager, Mark Moore, defines the words and phrases used in our industry. In this session:
- Brand
- TOMA (Top of Mind Awareness)
- Brand Recall