Broadcast Lingo – Part 17
LBS General Manager, Mark Moore, defines the words and phrases used in our industry. In this session:
- Affiliate
- DMA
Broadcast Lingo – Part 16
LBS General Manager, Mark Moore, defines the words and phrases used in our industry. In this session:
- Lead-In/Lead-Out
- Book
- Rate Range
Broadcast Lingo – Part 15
LBS General Manager, Mark Moore, defines the words and phrases used in our industry. In this session:
- Sponsorship
- Billboard
- Adjacency
Broadcast Lingo – Part 14
LBS General Manager, Mark Moore, defines the words and phrases used in our industry. In this session:
- Agency Buy
- Client History
Broadcast Lingo – Part 13
LBS General Manager, Mark Moore, defines the words and phrases used in our industry. In this session:
- Needs Analysis
- Spec Spot
- Local Direct
Broadcast Lingo – Part 12
LBS General Manager, Mark Moore, defines the words and phrases used in our industry. In this session:
- AQH
- Cume
- Post Buy Analysis
Broadcast Lingo – Part 11
LBS General Manager, Mark Moore, defines the words and phrases used in our industry. In this session:
- Reach
- Frequency
- Impressions
Broadcast Lingo – Part 10
LBS General Manager, Mark Moore, defines the words and phrases used in our industry. In this session:
- Rating
- Share
- GRP
Broadcast Lingo – Part 9
LBS General Manager, Mark Moore, defines the words and phrases used in our industry. In this session:
- Hold Status
- Pending Order
- Copy Deadline
Broadcast Lingo – Part 8
LBS General Manager, Mark Moore, defines the words and phrases used in our industry. In this session:
- Insertion Order
- POP
- Rate Protection Clause