To Sell the Truth – Part 8 – Getting Appointments
Paul Weyland shares his secrets for getting more appointments! Learn how to eliminate the common approaches that far too many broadcast sales pros use and replace those old,...
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To Sell the Truth – Part 9 – How to Come Up With A Proposal
Paul Weyland offers seven questions that you need to ask and get answers to if you want to develop a compelling and effective proposal.
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To Sell the Truth – Part 10 – Presentations
Paul Weyland discusses the importance of giving a solid presentation to your clients and provides some tips and suggestions you can use to increase your ability to deliver...
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To Sell the Truth – Part 11 – Handling Objections
Paul Weyland discusses the objections that we often hear and shares his strategies for dealing with them.
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To Sell the Truth – Part 12 – The Small Market Advantage
Paul Weyland discusses how selling in a small market gives your customers a great advantage over their peers in a larger market! He also reviews the huge benefits to...
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To Sell the Truth – Part 13 – Magic Tricks
Paul Weyland covers different ways that you can “magically” become an indispensable digital and marketing resource for your LOCAL prospects and customers! Need...
Read MoreTo Sell the Truth – Part 14 – Talking Points
Paul Weyland summarizes the talking points behind “selling truth” and why he thinks it is the best way for you to sell your station’s audience to advertisers every day!
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Meetings Basics
Mark Levy discusses some simple steps you can take to make your meetings better and more productive!
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Selling to Non-Profits – Part 2
Bob Brown, President and CEO of Opportunity Village (in Las Vegas, NV), talks about the kinds of advertising that works for them and offers some GREAT insight into how you...
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Powerful Leadership Secrets and Answers for These Interesting Times – Part 4
In this session, Gary Moore discusses “cowboy ethics” and how they relate to your station’s long-term success!
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