Videos | Local Broadcast Sales

An Interview with a Major Local Furniture Store – Part 4

Advertiser Interviews, Furniture Sales Ideas

In this session, Mike Dayley of Walker Furniture in Las Vegas talks about how advertising provides solutions for his store and what marketing information you should have...

Closing Like A Professional – Part 1

Selling

Paul Weyland discusses the concept of secret objections and shows how we can use closing techniques to uncover them so they can be dealt with! In this session, Paul covers...

3 Hot Travel Segments – Part 3

Travel Sales Ideas

Eric Moore wraps up his three-part series on the best targets for your travel-oriented advertisers and prospects. In this segment, Small Businesses. Find out why it is vital...

Selfie Promotions

Promotions

Sally Kohn brings some great ideas for you to consider in helping your advertisers promote their business by encouraging your audience to creatively engage in the extremely...

5 Reasons Why People Say They Tried It Once And It Didn’t Work – Part 1

5 Reasons Ads Do Not Work, Best Practices, Prospecting, Selling

Paul Weyland begins a series on why prospects say that broadcast advertising has not worked for them in the past.

5 Reasons Why People Say They Tried It Once And It Didn’t Work – Part 2

5 Reasons Ads Do Not Work, Best Practices, Prospecting, Selling

Paul Weyland continues his series on why prospects say that broadcast advertising has not worked for them in the past. In this segment, he discusses why stingy budgets work...

5 Reasons Why People Say They Tried It Once And It Didn’t Work – Part 3

5 Reasons Ads Do Not Work, Best Practices, Prospecting, Selling

Paul Weyland continues his series on why prospects say ads don’t work. In this session, he discusses the problem of horrible creative and reveals the “best...

5 Reasons Why People Say They Tried It Once and It Didn’t Work – Part 4

5 Reasons Ads Do Not Work, Best Practices, Prospecting, Selling

Paul Weyland continues his series on why prospects say ads don’t work. In this session, he discusses other existing marketing problems and why it is sometimes best to...

5 Reasons Why People Say They Tried It Once and It Didn’t Work – Part 5

5 Reasons Ads Do Not Work

Paul Weyland concludes his series on why prospects say ads don’t work. In this session, he discusses mismanaged expectations about a campaign’s results, why this...

Automotive News

Automotive Sales Ideas

John Tkac brings us yet another jam-packed session that you will NOT want to miss! What does it mean to you that Toyota outsold Ford in July? What does the latest news in...