Creative and Presentation Objections
TV sales expert Jared Broussard discusses how creative and presentations can both become objections for your clients.
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Objections About Your Station
Sales expert Jared Broussard discusses overcoming objections to your station.
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Most Common Objections
TV sales expert Jared Broussard gives you specific strategies for overcoming the most common objections to TV advertising.
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Building Packages for Television
TV sales expert Jared Broussard details the key aspects of television advertising packages.
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Selling Against Cable: It’s Not Political Science
Rob Russo shatters the myth that local cable TV is a better and cheaper advertising medium than broadcast. He details how much money you’re losing to cable TV; how...
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Do the Math: Useful Media Calculations to Close More Sales
As the saying goes, “the numbers never lie”. Using simple business math and media calculations can help you close more sales by showing your clients their return...
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Small Market Sales: Introduction
In this series, Paul Weyland dispels the “death of small market radio” myth by looking at what small markets are getting right and how they can do even better...
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Small Market Sales: Selling to New-to-Radio Advertisers
Paul Weyland discusses how to sell effectively to customers who have never used radio advertising.
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Small Market Sales: Selling in a Tough Economy
Paul Weyland offers strategies for selling advertising in a tough economic climate.
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Small Market Sales: Success in Small Markets
Paul Weyland defines the key metric for success in small markets and explains how you can make your numbers.
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