Television Sales Leadership: Sales Staff Mistakes
Gary Moore goes through some basic mistakes that salespeople all over the country are making on a regular basis, and encourages managers with ways to correct them.
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Television Sales Leadership: Define Leadership
A good manager is a good leader, according to Gary Moore. In this video, he explains some of the key characteristics of a good leader of a sales staff.
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Television Sales Leadership: Obstacles to Selling
Gary Moore shares feedback from actual salespeople on the obstacles they face in their daily sales efforts, and explains how managers have a role in alleviating these...
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Television Sales Leadership: Successful Multimedia Sellers
In the final video of this series, Gary Moore delivers his 10 characteristics of a successful multimedia seller, and how managers have a role in the success of their...
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Automotive Sales: Introduction
In this series, John Tkac discusses new tactics for selling more time to local auto dealers. He covers the importance of used car sales, effectively using your...
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Memorial Day Sales Ideas
In this segment, Eric Moore delivers sales ideas for this Memorial Day. Discover the number one nationwide activity for Memorial Day and how you and your station can help...
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Ideas for Mother's Day
Sally Kohn gets us started on planning for Mother’s Day advertising with promotional ideas and some less-obvious categories for you to pursue.
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Restaurants and Low Calorie Marketing
Sally Kohn shares sales ideas for local restaurants and how to capitalize on the surprising trend of diners toward low calorie food items!
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Moving and Storage Companies
Gary Moore provides ideas you can use to help your local moving and storage companies take advantage of the benefits broadcast advertising has to offer. This session is...
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Valentine’s Day Promotions
Stephen Warley helps you plan your Valentine’s Day promotions with tips on finding the right kinds of prospects, how to approach florists, and how to integrate social...
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