Automotive Sales: Selling Against Cable
John Tkac gets right to the heart of cable’s ineffectiveness by focusing on pump in/pump out for selling against cable.
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Automotive Sales: Effective Creative for Auto Advertising, Part 1
In this first of two videos on effective creative, John Tkac examines the elements shared by successful creative from dealers around the country.
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Automotive Sales: Effective Creative for Auto Advertising, Part 2
In this second video on effective creative, John Tkac breaks down real-life examples of effective and ineffective creative for auto dealers.
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Automotive Sales: Dealer Cash
John Tkac shares one of his most valuable trade secrets: dealer cash. He explains what dealer cash is and how to use it to your advantage.
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Automotive Sales: Auto Web Advertising, Part 1
John Tkac provides highly effective examples that use advertising on broadcaster websites to drive traffic to auto dealer websites.
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Automotive Sales: Auto Web Advertising, Part 2
John Tkac steps through several examples of auto web advertising, illustrating their effectiveness, efficiency, and revenue potential.
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Automotive Sales: Packaging Broadcast with the Web
John Tkac examines several real-life examples that successfully integrate broadcast and web advertising.
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Category Selling: Air Conditioning & Heating Repair
Paul Weyland starts his Category Selling series with a look at how to effectively advertise HVAC Air Conditioning & Heating Repair. This 16-video training runs 77...
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Category Selling: Automotive Sales
Paul Weyland covers information about dealers that you need to know. Find out how they make profit and get some ideas for bringing more people onto their website, into...
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Category Selling: Auto Body Shops
Paul Weyland emphasizes the importance of customer education for Auto Body Shops, and provides key talking points for advertising.
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