Veterans Day Promotion
Valerie Gramm, Account Manager at KRMG-AM/FM in Tulsa, OK, shares a case study for a Veterans Day promotion you can use in most markets right away.
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Case Study: Coors Promotion
Brad LaRock, GM of 107.3 DOC FM in Sherman, TX, details a successful case study that ties together a national beer brand, a local retailer, and a charity golf...
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Case Study: Hyundai Monday Promotion
Brad LaRock, GM of 107.3 DOC FM in Sherman, TX, shares an auto dealer case study that you can execute in your market.
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Holiday Promotion Ideas
In this live Panel Discussion moderated by Stephen Warley, Melinda Baker, Shane Bogardus, and Aaron Crone field questions from LBS members on ideas for successful holiday...
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Online Political Advertising Opportunities
Stephen Warley and Borrell Associates cover best practices for selling online advertising to campaigns, advertising opportunities for hyper-local races, and out-of-the-box...
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Online Healthcare Advertising: The New Engine of Growth for Broadcasters
Stephen Warley and Borrell Associates present detailed research showing where healthcare advertisers are spending their money locally, recommendations on pricing and...
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Account List Management
In this series, Ron Steiner discusses the importance of account list management and provides a framework to help prioritize all of your accounts. This 3-video training runs...
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Account List Management: Types of Accounts
Ron Steiner continues his discussion on how to categorize and prioritize your accounts.
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Account List Management: Account List File
Ron Steiner explains the importance of keeping detailed account files for your key and potentially key accounts.
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Selling Against Newspapers
Ron Steiner begins his Selling Against Newspapers series by reviewing the state of newspapers, focusing on revenue and readership trends. This 11-video training runs 56...
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