Ron Steiner provides a newspaper scouting report, reviewing newspaper jargon and the types of advertising they sell.

Ron Steiner explains how newspapers sell their strengths to advertisers.

Ron Steiner discusses the strategies used by newspapers to sell their advertising and explains how you can counter their claims.

Ron Steiner presents the key arguments for spending less on newspaper and more on broadcast advertising.

Ron Steiner discusses television’s unique branding capability and the importance of branding to your client’s bottom line.

Ron Steiner provides a series of arguments to put your local newspaper’s overly optimistic readership and circulation numbers in perspective.

Ron Steiner discusses newspaper readership, who measures it, and how it is measured.

Ron Steiner teaches you how to use the Roper Starch readership scores to calculate the cost of newspaper ads and the cost per thousand for circulation.

Ron Steiner shows you how to compare newspaper readership to television viewership by calculating the cost per thousand readership.

Ron Steiner shows you how to become a more valuable resource to your clients by helping to make their newspaper advertising more effective.