Videos | Local Broadcast Sales

Web Sales Basics: Direct Marketing Jargon and Metrics

Stephen Warley explains Web jargon and metrics for direct marketing, such as click-through rate, opt-in rate, and conversion rate.

Stephen Warley provides an in-depth look at crafting an effective message for the Web.

Stephen Warley discusses the different types of display ads and associated metrics, and offers strategies on maximizing their effectiveness.

Stephen Warley explains the keys to crafting and positioning effective pre-roll video ads.

Stephen Warley discusses effective advertising over streaming audio.

Stephen Warley provides several tips for creating more meaningful and effective email campaigns.

In this series, Stephen Warley examines the importance and mechanics of consultative selling for the web. This 13-video training runs 64 minutes.

Stephen Warley offers concrete advice for thinking, acting, and selling for the web with a more consultative approach.

Stephen Warley. discusses the consultative approach to lead management, from identifying targets to maintaining a pipeline.

Stephen Warley explains how to identify the most profitable categories and leads for your market.