Getting Inside Your Advertiser’s Mind
Gary Moore demonstrates how to adjust your sales approach to individual communication styles, how...
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Digital Sales 101
Stephen Warley of LBS and Peter Conti of Borrell Associates cover web jargon and metrics, key...
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Consultative Sales Approach
Stephen Warley along with Peter Conti and Sandi Martin from Borrell Associates teach you to...
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How to Get Your Voicemails Returned
Dan O’Day, Radio Sales Expert, teaches you how to leave voicemails that command the...
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Sales 101: Introduction
Paul Weyland explains why he LOVES local direct clients and explains what your goal should be on each and every sales call!
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Sales 101: Avoiding Pitfalls
Paul Weyland discusses the most common mistakes made by new account execs and how to take a more effective approach right from the start.
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Sales 101: Coming Up with Great Ideas
Paul Weyland provides a very different approach for generating consistently great ideas to land new business.
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Sales 101: How to Get Appointments
Paul Weyland shows you the value of customer-focused headlines as you work to set appointments to meet with clients and prospects!
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Sales 101: Answering Objections, Part 1
In this first of three videos on answering client objections, Paul Weyland teaches you how to dissect and defuse the number one objection to broadcast advertising.
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Sales 101: Answering Objections, Part 2
Paul Weyland continues his examination of common objections and how to handle them.
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