The True Value of Social Networks: Growing Your Pipeline
Borrell Associates and Stephen Warley provide research, recommendations, and case studies on using social networking tools to increase your broadcast and digital advertising...
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The Ten Commandments of Video
Al Tompkins gives you ten commandments for making any video better, shows you how to use them, and explains exactly why they’re so important. Even your home movies...
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Creating Valuable Web Content
Pete Conti and Sandy Martin of Borrell Associates, along Stephen Warley of LBS discuss what exactly makes for valuable content that engages your audience, and in turn,...
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Five Effective Methods for Promoting Your Web Site
Google, Facebook, Twitter, YouTube, and Craigslist have never spent a single dollar on broadcast advertising to build their brand. Pete Conti and Sandy Martin of Borrell...
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Business Development: Introduction
In this series, Susan Novicki discusses what exactly business development means and why it is important in the world of media sales. This 10-video training runs 49...
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Business Development: What Is Business Development?
Susan Novicki provides a thorough definition of true, clean business development and how it benefits sellers, manufacturers, and retailers.
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Business Development: Finding Good Leads
Susan Novicki explains how to find good leads all around you, from billboards to former clients.
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Business Development: Alternative Lead Ideas
Susan Novicki explores alternative ideas for finding good prospects.
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Business Development: What Makes a Good Lead
Susan Novicki uses real-life examples to demonstrate how to distinguish good leads from bad ones.
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Business Development: Evaluating a Good Lead
Susan Novicki discusses strategies for getting the most business from your strongest leads.
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