Tim Burt, LBS Creative and AI Expert, takes LIVE broadcaster questions!  In this session:

• Is it more advisable to use the same AI every time or is it OK to use multiple?
• I thought the final Gemini script was fine, not over anyone’s head, and very serviceable. Can you use it as an example to show how you would take it from “spark plugs” to “go fast, look cool”?
• We have also used ChatGPT to create graphic ideas for display ads and logos. Usually there are typos or graphic glitches. If we correct the parts that “goofed up”, would that be considered enough change to use the graphics?

Tim Burt, LBS Creative and AI Expert, takes LIVE broadcaster questions!  In this session:

• AI is the shiny thing out there right now. How can I convince a local client that they need our help in designing their creative instead of just using whatever AI generates?
• We use ChatGPT to assist with creative wording when we are writing scripts. How much of the copy do we need to change to not get hit with plagiarism? ChatGPT offers suggestions at the end of each version of the copy it creates. I usually let it give me multiple options. If I take some sections from a couple of these samples to jazz up the original script and then add in the local name & info, would that be enough changes?
• You mentioned that you pay for Google Gemini. I like to use Microsoft CoPilot for free. Something made you decide to go for a paid AI instead of a free option. What criteria should I be considering when choosing an AI service?

Tim Burt, LBS Creative and AI Expert, takes LIVE broadcaster questions!  In this session:

• What makes a great ad? How can I identify a Great ad before the campaign runs?
• How many changes do you need to make to an AI script before it’s yours?
• Can we use prompts to add emotion to an AI Script?