Videos | Local Broadcast Sales

Why AI Can’t Replace You: The Art of the Audience-First Ad – Part 2

Digital Webinars, LBS Webinars - 2025, New Hire Webinars, Radio Webinars, Television Webinars

LBS AI Expert, Tim Burt, acknowledges that in today’s sales landscape, you’re prospecting, closing, and writing ad copy while competing with shrinking budgets and digital...

Why AI Can’t Replace You: The Art of the Audience-First Ad – Part 1

Digital Webinars, LBS Webinars - 2025, New Hire Webinars, Radio Webinars, Television Webinars

LBS AI Expert, Tim Burt, acknowledges that in today’s sales landscape, you’re prospecting, closing, and writing ad copy while competing with shrinking budgets and digital...

You Can Charge a Premium for Original Ideas – Part 1

Weekly Sales Meeting 1

Chris Fleming, President of CD Media Consulting, suggests that original ideas are a primary source of strong revenue streams for you, your station, and your customers!

Motivating Yourself in Today’s Economy: Remember Your Strength

Weekly Sales Meeting 2

Gary Moore offers a reminder that you have an enviable reach, variety of products, and target audiences.

Motivating Yourself in Today’s Economy: Make a Difference

Weekly Sales Meeting 2

Gary Moore reviews the importance of remembering your greater mission and consciously considering your station’s role in providing community news & information....

Inversion

Weekly Sales Meeting 1

Chris Fleming, President of CD Media Consulting, explains how the fear of loss and the hope of gain work against each other and how you can use them both to increase your...

Dominate Your Pipeline, Crush Your Quota – Part 9 – Q&A

LBS Webinars - 2025, Shannon Kinney Q&A

Shannon Kinney, Dream Local Digital Founder and CEO, takes LIVE broadcaster questions! In this session:

I’m a manager at my radio station. How do you help your sales team stay serious about managing their sales funnel and pipeline well?
What are some ways that have you have created urgency or demonstrated value in a way that moves prospects to close?

Dominate Your Pipeline, Crush Your Quota – Part 8 – Q&A

LBS Webinars - 2025, Shannon Kinney Q&A

Shannon Kinney, Dream Local Digital Founder and CEO, takes LIVE broadcaster questions! In this session:

Is it ok to track my prospecting on a simple spreadsheet or do you recommend that I go through the effort of learning how to use an actual formal CRM?
Do you recommend any specific CRMs and what about them do you like?
What are your thoughts on sales people dropping off creative reminders for prospects based on holidays, their birthday, things like that?

Dominate Your Pipeline, Crush Your Quota – Part 7 – Q&A

LBS Webinars - 2025, Shannon Kinney Q&A

Shannon Kinney, Dream Local Digital Founder and CEO, takes LIVE broadcaster questions! In this session:

How do you keep yourself motivated to keep tending to the prospects cycle?
How do we discipline ourselves not to keep a target business on our prospect cycle just to keep our number of targets high?
On the flip side, do you agree that we need to persist beyond just getting a simple “no”?

Dominate Your Pipeline, Crush Your Quota – Part 6

Digital Webinars, LBS Webinars - 2025, New Hire Webinars, Radio Webinars, Television Webinars

Shannon Kinney, Founder and CEO of Dream Local Digital, shares how today’s top sales pros break through the noise. With sales cycles more complex than ever, outdated tactics...