Dream Local Digital Founder and CEO, Shannon Kinney, answers LIVE broadcaster questions! In this session:

• How can I stay motivated?
• How do the best sellers really see digital options?
• How important is it to properly target the advertisers best customer demographic?
• What are your favorite online media platforms for getting customers into a car dealership?
• Do you have any suggestions for the best way to leverage my TV audience to help a client’s online campaign to be more successful? They currently use Facebook and OTT.
• We are going to start selling social media advertising through our radio station. We have a great website that we sell, but how do we monetize Facebook? Do we break it down by posts, by followers, by likes, or some other way?
• Which CRM would you recommend for broadcasters?
• What do you believe are the best local categories to prospect for digital revenue?
• So much of our business world is driven by hot and new, but passing, fads. Do you have a methodology for linking products to client needs?
• Shannon, your cat is a great example of touching peoples’ heart strings! How can we genuinely touch the heart of our prospects and clients during our sales efforts?