Superior customer service is no longer a nice thing to offer, it is now an absolute must in the local advertising marketplace! Gary Moore gives us great strategies for providing it to your advertisers. Click here to download the...

Superior customer service is no longer a nice thing to offer, it is now an absolute must in the local advertising marketplace! Gary Moore gives us great strategies for providing it to your advertisers. Click here to download the...

This session focuses on how to listen to your customer once you’ve uncovered sales opportunities through your meaningful questions. Click here to download the handouts for this session (same handouts as Session 212) Click...

This session focuses on how to listen to your customer once you’ve uncovered sales opportunities through your meaningful questions. Click here to download the handouts for this session Click here to download the slides for...

Gary Moore begins this series on SPIN Selling with a focus on how you can use it to make more sales. Click here to download the handouts for this session Click here to download the slides for this session

Learn the strengths and weaknesses of cable advertising and how you can position your station most effectively against it! Click here to download the slides for this session

Learn the strengths and weaknesses of cable advertising and how you can position your station most effectively against it! Click here to download the handouts for this session Click here to download the slides for this...

Learn the strengths and weaknesses of local radio stations and how you can position your station most effectively against them! Click here to download the handouts for this session Click here to download the slides for this...

Gary Moore concludes this series on SPIN Selling with a focus on how you can use it to make more sales. Click here to download the slides for this session

Learn the strengths and weaknesses of the local outdoor ad options and how you can position your station most effectively against them! Click here to download the handouts for this session Click here to download the slides for...