Chris Fleming, President of CD Media Consulting, answers LIVE broadcaster questions! In this session:
- We’ve had several long-time clients cut their budgets this past year. Does it make sense to reduce the number of times we touch base, or should we keep it the same level as before?
- What is the best way to approach independent businesses who’s funding may be tighter than a big box business?
- If I remove someone from my pipeline, should I see if a different sales person on my team has better alignment with them?
- It sounds like you are recommending that I should focus on a category as much as I can. Of course, I have existing clients, but I see the benefit of focusing on a good category when possible. Do I have that right?
