LBS Creative Expert, Tim Burt, takes LIVE broadcaster questions! In this session:

  • We have a group of three radio stations.  How can we become top of mind to clients and prospects?  In other words, how can our stations become the go-to broadcaster in the market?
  • Are advertiser testimonials still effective?  If so, how many should we have to show to prospects?
  • What if my client’s idea of a good offer is really bad?
  • I like your formula for creating offers.  Do you have an idea that can catch a solar company for a TV station?  They already do door to door sales and lots of direct mail, so I know they have a big budget!
  • How would you respond to a customer who doesn’t like doing offers/discounts because this only generates cheap customers that buy on price and will not become profitable or loyal?