LBS Creative Expert, Tim Burt, takes LIVE broadcaster questions! In this session:

  • Would it be good to first increase the price of the product/service and then offer a discount and use the scarcity approach? Maybe this would help get customers to buy a secondary product/service as well?
  • Do you suggest that the client create the hidden page or do we?
  • Given your background, I’d like to know your thoughts as to what areas you think radio sellers need to do a better job in capturing information during customer needs assessments.
  • With the Audience Wants Analysis, what kind of questions would you ask that are different?