LBS Creative Expert, Tim Burt, takes LIVE broadcaster questions! In this session:

  • Help those of us in public radio frame this approach for promotions/sponsorships when we can do everything you mention except the call to action.
  • How do you sell this idea for inventory-driven clients to slash their profit margin when demand outweighs supply and inventory is lagging behind?
  • If we have retailers that are still having inventory issues, should we use this to promote services? What if their service department is understaffed?
  • We have just started our Facebook and websites so we don’t have many followers. Would this still work?
  • Should the “combo platter” ad be dry – with no music bed?
  • Do you suggest doing this as a one month deal?
  • What do we do as a follow up? Won’t the client want to do this every time? How many advertisers can you do this for in a month?