LBS Broadcast Selling Expert, Paul Weyland, takes LIVE broadcaster questions!  In this session:

  • I love the idea of having a 5-year plan ready, but many businesses in my small market are still very apprehensive about long-term contracts. How would you approach those?
  • I LOVE the annual approach, and talk with potential clients about the long term plan. However, I’ve been finding that digital has changed the way they look at things since they usually can do that month to month. Any good suggestions on how to re-educate them?
  • I remember years ago you discussed your ROI calculator. Can you explain how that works?