LBS Broadcast Selling Expert, Paul Weyland, takes LIVE broadcaster questions!  In this session:

  • I like the idea of reaching out and befriending gatekeepers. But often times in my small market gatekeepers are pretty clueless. Would you recommend trying to get directly to the decision maker instead?
  • How do I answer the constant questions about how many listeners my station has?
  • Can you talk about how to get a retailer to funnel co-op dollars to an ad campaign?
  • How do you recommend we get through the decision makers that say “I don’t need to advertise because I have enough work.”?