LBS Broadcast Selling Expert, Paul Weyland, takes LIVE broadcaster questions!  In this session:

  • Do headlines also work for face to face cold calling?
  • I really like the headlines you mentioned today, but they sound risky. What is an example of your response if a client calls you back and asked “What is the hole in my competitor’s marketing”?
  • Do you have any advice for tourism-related businesses when the owners say tourists don’t listen to local radio.
  • Any suggestions on getting attorneys on the air?