LBS Broadcast Selling Expert, Paul Weyland, takes LIVE broadcaster questions! In this session:
- Do headlines also work for face to face cold calling?
- I really like the headlines you mentioned today, but they sound risky. What is an example of your response if a client calls you back and asked “What is the hole in my competitor’s marketing”?
- Do you have any advice for tourism-related businesses when the owners say tourists don’t listen to local radio.
- Any suggestions on getting attorneys on the air?