LBS Broadcast Selling Expert, Paul Weyland, takes LIVE broadcaster questions!  In this session:

  • How would you answer a client that tells you, “I just don’t know how much longer I can hold on?”
  • How should we react to a gatekeeper who tells us (in person!) that we need to have a meeting with the owner to see him and they’ll pass our message on?
  • How do you recommend that sales reps deal with the added pressure of competing digital advertising platforms – including your own company’s solutions?
  • If you know that your competitors don’t really connect with their advertisers and give them generic schedules and/or ads, would you stress in your introductory email/voicemail how you take the time to learn about their business? Or do you think that’s more about us than it is about them?