LBS Broadcast Selling Expert, Paul Weyland, takes LIVE broadcaster questions!  In this session:

  • How do you feel about jingles?
  • How do we keep a decision maker from taking our ideas to another station in the market? Especially if they have an existing relationship with a competitor.
  • Should we still give phone numbers out over the radio?
  • I’m with a small station with only an AM and FM signal. What if I doubt that a client will actually receive a positive ROI from a long-term schedule?