Today’s business owners are more skeptical than ever. Key local direct business and service provider decision-makers work hard for their money … and they believe you should do the same – specifically for them. Some skills and philosophies that were effective for broadcasters and digital sellers to earn appointments with potential advertisers and even former clients are less effective today. LBS Local Direct Expert Paul Weyland gives you great new ways to get the attention of the people you need the most to grow your long-term local direct business.