LBS Broadcast Selling Expert, Paul Weyland answers LIVE broadcaster questions! In this session:

  • Do you have any headline suggestions for restaurant owners?
  • Regarding your statement that “your competitor is making a mistake”…. Is the “mistake” that the other competitor is making that they are not on the air, or are we to find a mistake that may be less obvious? Still unclear as to how to present what the “mistake” is.
  • How do I get an appointment with a small business owner who says they can’t afford radio?