Wow. John Tkac takes live automotive questions directly from broadcasters! In this session, he answers the following questions:
- How do you think vehicle page views impact an auto sale?
- Is there a best time of the week to concentrate your radio schedules? Is backloading it toward the weekend best?
- You mentioned term limits associated with spending Dealer Cash program funds – are specific times better than others to optimize the chance to leverage the dealer’s ad funding?
- Why are dealers so attracted to news? What is the best tactic to take to get a dealer on a non-news TV station?
- Does advertising Service and Parts fit in with “The Elements of Compelling Automotive Creative”?
