Wow.  John Tkac takes live automotive questions directly from broadcasters!  In this session, he answers the following questions:

  • Why is Dodge gaining on Chevy?
  • How do I respond to dealers that think they only need Auto Trader?
  • Do dealers think of Pandora as Radio, Internet, or “Other”?
  • How can I handle a dealer who uses an out-of-market agency?
  • What are manufacturers telling their dealers about radio?
  • What do dealers think about radio stations doing a live remote from their lot?
  • Do dealers get additional coop money when they take over another, closed dealer’s zip codes?
  • How can I get a dealer’s Cost per Vehicle Retail data?
  • How can I show my station’s impact against other media?