Blaine and Honey Parker, LBS Branding Experts and founders of Slow Burn Marketing, take LIVE broadcaster questions! In this session:
- Please talk about measuring ROI for a branding campaign versus a promotion/event campaign.
- Is it a good idea to use broadcast to challenge bad reviews on social media and Yelp?
- How do I prevent my customer’s corporate office from changing the creative on my local spot or even killing the entire campaign?
