Blaine and Honey Parker, LBS Branding Experts and founders of Slow Burn Marketing, take LIVE broadcaster questions!  In this session:

  • I’m currently working on a floor covering business that has a very generic slogan. They are going with adlets and 15-second spots. With the time being quick, what should the primary focus be? I’ve been taking the angle of the business name, what the customer will get or experience, and something to differentiate.
  • At my station, we shy away from creating ads that are read in first person. What are your thoughts?