The Survival Marketing Workshop – Part 7 – Q&A

Mike Blinder, LBS Media Expert and Publisher of Editor and Publisher Magazine, takes LIVE broadcaster questions!

• Aren’t we over exposed to borrowed trust sites, and phony testimonials? Lots of fatigue and unbelieveability. What would be better?
• You mention that only 1 in 4 customers have brand loyalty today, but also say it’s more important than ever to brand. Can you clarify?
• I work for a small jazz radio station. We don’t have Nielsen. Do you have suggestions for getting prospects and selling?
• A client says they are going 100% digital, this is very common now. I’m in traditional media. What would be your take on that?