LBS Creative Expert, Tim Burt, takes LIVE broadcaster questions! In this session:
- We have a group of three radio stations. How can we become top of mind to clients and prospects? In other words, how can our stations become the go-to broadcaster in the market?
- Are advertiser testimonials still effective? If so, how many should we have to show to prospects?
- What if my client’s idea of a good offer is really bad?
- I like your formula for creating offers. Do you have an idea that can catch a solar company for a TV station? They already do door to door sales and lots of direct mail, so I know they have a big budget!
- How would you respond to a customer who doesn’t like doing offers/discounts because this only generates cheap customers that buy on price and will not become profitable or loyal?
