Local auto dealers are entering one of the strongest opportunity periods in years, and broadcasters who understand what dealers are facing are positioned to capture more of the dollars already moving through their markets. LBS Auto Expert John Tkac gives you clear, revenue‑focused strategies you can use immediately, showing you how to approach dealers with confidence, speak to their priorities, and secure a larger share of their advertising investment so you can strengthen relationships, elevate your expertise, and grow your station’s revenue.