Mark Landon, Co‑founder of CTVBuyer, explores how streaming has reshaped radio and television audiences and changed the way advertisers buy them, creating a major opportunity for LOCAL broadcasters to capture long‑term growth. This session explains how Connected TV is opening new revenue for radio and television stations, the practical steps your organization can take now to compete and grow, and the strategies that will help you protect current business, attract new advertisers, and lead in a streaming‑first world. Designed for owners, managers, sales leaders, and sellers who want to stay ahead of emerging LOCAL competitors, this webinar outlines what others will soon be doing in markets where broadcasters choose not to adapt.