Mark Landon, Co‑founder of CTVBuyer, takes LIVE broadcaster questions! In this session:

  • What’s involved in being authorized as a buyer of these products?
  • How does a local TV station’s streaming channel get included in a national bundle that advertisers might buy?
  • Can you match the timing of your commercial with CTV and Broadcast TV? In other words, can they air at approximately the same time on the hour?