Mark Landon, Co‑founder of CTVBuyer, takes LIVE broadcaster questions! In this session:
- Is streaming TV directed by interest? In other words is a viewer’s interest used to direct the ad and retargeting? Or do clients have more success with a channel buy like HGTV for example for a home remodeler? Also, do you see a day when coop will be based on proof of performance?
- In radio terms, is recrue media a traffic system or software?
- What is the typical revenue share with platform providers?
