Mark Landon, Co‑founder of CTVBuyer, takes LIVE broadcaster questions! In this session:
- I don’t see streaming and traditional TV (in this context) as the same thing because there are a ton of opportunities for the end user to record content and totally bypass ads. Can you share your thoughts on this?
- So if I have a bank offering Ag loans, are you saying that not only can I produce their radio ad, but I could potentially now offer them a streaming TV package to add targeted messaging on that platform also? Would I have to create the TV commercial on one of those companies you suggested? I’m new to this. I have been an AE for 13 years in a small market. I have strong relationships. Just trying to wrap my head around this.
- I’m a station owner and am new to CTV. How quickly can a Radio Broadcaster get started in programmatic advertising sales? How long does it take to go from start to the first sale?
