Paul Weyland takes LIVE questions from broadcasters!  In this segment:

  • If a potential client is loyal to another station, but that station isn’t working out for them, what can I do to convert them to mine?
  • How do you talk to a person who is on another station and they won’t add my station because the other one is getting them results?
  • How do you get a client to close who has been putting it off for months?
  • Our station’s ratings are not very good.  How do I position myself as a marketing expert to my customers despite our low numbers?