It’s time to put the “show” back into show business! In this session, Paul Weyland discusses Relationship Selling, How to Turn a Prospect into a Life-Long Customer and Friend. We’ll discuss how Relationship Selling transcends ratings and format or programming changes, how to establish long-term relationships with your clients and why we need to put the fun back into media sales. Perfect for all station members including General Managers, Local Sales Managers, and Sellers!

Presented by: Paul Weyland, LBS Broadcast Expert