retirement | Local Broadcast Sales

Stellantis offers buyouts, retirement incentives to workers in Detroit, Toledo, Illinois

Stellantis is offering buyouts at more than 20 sites in the Detroit and Toledo markets, including the Warren Truck […] – Click here to read the full story from...

9 Steps to Take If You’re Laid Off Within 5 Years of Retirement

Retirement is a milestone that is years in the making. Many older workers spend considerable time and energy determining […] – Click here to read the full story from money.usnews.com

AT&T Plans Copper Retirement By 2029: Here’s How

AT&T Telephone AT&T plans to essentially retire its copper network by 2029, said company executives at an investor meeting […] – Click here to read the...

Retirement Balances Rose in the Third Quarter—But Financial Stress Didn’t Disappear

Dennis O’Clair / Stone / Getty Images Key Takeaways Bank of America reported a 10% increase in the average […] – Click here to read the full story from...

Even moderate job hopping can dent workers’ retirement savings, Vanguard says

flyzone via Getty Images Employees may see an immediate pay boost by job hopping, but doing so may also […] – Click here to read the full story from...

Interview with a Retirement Planner – Part 5

Advertiser Interviews, Financial Sales Ideas

Ever wonder what you should know before calling on a local retirement planner? Wonder no more! In this session:

What is your busiest time each year and why do people come to you at that time?
What is your slowest time each year and why should people come to you at that time?
Why do people say that they come to see you?
What does it take for a broadcaster to get approved for an ad?

Interview with a Retirement Planner – Part 4

Advertiser Interviews, Financial Sales Ideas

Ever wonder what you should know before calling on a local retirement planner? Wonder no more! In this session:

What makes your business better than your competitors'?
How many locations do you operate and do you plan to expand your business in the near future?
How far away do most of your customers live or work?
What are one or two things that your customers should know about you but don't seem to?
What should media reps know about your business when they first contact you?
What is the best time for a media rep to speak with you about making an advertising investment?

Interview with a Retirement Planner – Part 3

Advertiser Interviews, Financial Sales Ideas

Ever wonder what you should know before calling on a local retirement planner? Wonder no more! In this session:

What products or services are most profitable to you?
How many paying customers do you need coming through your doors every day?
Does driving more traffic to your website mean that you will sell more products and services?
Discuss the importance of both new and repeat customers to your long-term success.
How many hours do you work per week and what do you do during that time?
What are one or two things that get in your way of being more successful?

Interview with a Retirement Planner – Part 2

Advertiser Interviews, Financial Sales Ideas

Ever wonder what you should know before calling on a local retirement planner? Wonder no more! In this session:

What products or services are most profitable to you?
How many paying customers do you need coming through your doors each day?
Does driving more traffic to your website mean that you will sell more?
Describe the importance of both new and repeat customers to your long term success.
How many hours do per week you personally work and what do you do in that time?

Interview with a Retirement Planner – Part 1

Advertiser Interviews, Financial Sales Ideas

Ever wonder what you should know before calling on a local retirement planner? Wonder no more! In this session:

What does your ideal customer look like?
Is retirement planning only reserved for the wealthy?
What types of traditional advertising do you do and what seems to work best for you?
Have you ever tried advertising that did not work as you had hoped? Describe that experience.
Why do people say they work with you?

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