LBS Research – Retirement Homes

John Marling, LBS Research Expert and President of Pulse Research, explains how to use LBS Research and Pulse Sales Tools to get an appointment to sell your station’s audience to LOCAL retirement homes! LBS Research links...

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Interview with a Retirement Planner – Part 5

Ever wonder what you should know before calling on a local retirement planner? Wonder no more! In this session:

  • What is your busiest time each year and why do people come to you at that time?
  • What is your slowest time each year and why should people come to you at that time?
  • Why do people say that they come to see you?
  • What does it take for a broadcaster to get approved for an ad?

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Interview with a Retirement Planner – Part 4

Ever wonder what you should know before calling on a local retirement planner? Wonder no more! In this session:

  • What makes your business better than your competitors'?
  • How many locations do you operate and do you plan to expand your business in the near future?
  • How far away do most of your customers live or work?
  • What are one or two things that your customers should know about you but don't seem to?
  • What should media reps know about your business when they first contact you?
  • What is the best time for a media rep to speak with you about making an advertising investment?

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