Mastering Long-Term Local Sales Strategies – Part 8 – Q&A

Mastering Long-Term Local Sales Strategies – Part 8 – Q&A

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Paul Weyland, LBS Broadcast Selling Expert, answers LIVE questions from broadcasters! In this session:

  • What is the gross profit margin for a retirement community? What are some ideas for a campaign for this type of business?
  • I’m working in a new market in GA but doing it remotely from Waco, TX. What are some strategies for getting a zoom/phone meeting? I'm coming to them with ideas in my headline, but have no possibility of face to face.
  • I have a client that doesn’t want to use our writers and production direction with the spot and only want to use what they thought should be in the commercial. This info is not effective and includes BBB rating, review, family owned, on the station for a decade plus, etc. vs actually giving the listener good information about how they can help their problem. How do you handle this type of client?

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Reasons to Keep Advertising Even During Inventory and Labor Issues – Part 5 – Q&A

Reasons to Keep Advertising Even During Inventory and Labor Issues – Part 5 – Q&A

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LBS Broadcast Selling Expert, Paul Weyland, takes LIVE broadcaster questions!  In this session:

  • What are some good talking points for a tire shop?
  • When it comes to the labor/inventory issue, what's the best way to approach clients that have never been on radio before?
  • Where can I get the most recent gross profit margin rates for all categories?
  • I’m kind of new at selling TV. Are retirement homes a good target? They always seem to say the same thing – “we are too full, so we don’t need to advertise”.

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Are Long-Term Advertising Contracts Possible in Today’s World? – Part 4 – Q&A

Are Long-Term Advertising Contracts Possible in Today’s World? – Part 4 – Q&A

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LBS Broadcast Selling Expert, Paul Weyland, answers LIVE broadcaster questions!  In this session:

  • Can you give me some ideas I can take into casinos?
  • Our area is pretty much opened back up. How long of a contract should I be asking from a medium-sized local furniture store?
  • How do I help a bankruptcy attorney stand out from all the other ones that advertise in my market?
  • I want to call on a fairly large local financial advisor and retirement planner. Do you know what the average profit margin is for this category? Do you have an idea or two as we talk to them about a long-term relationship with our station?

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